Auckland dental group — 62 new patients / mo, 4.9★ across 3 locations
SMS routed through ClickSend inside the CRM's native workflows. Review + reactivation loops run automatically at end-of-appointment across three locations.
62
new patients / mo
4.9★
Google rating (3 locations)
3
locations live
The challenge
The group had tried a US-based marketing platform whose native SMS didn't operate in NZ. Reminders never sent; reactivation campaigns dead. Reviews trickled in organically at ~3/month per location.
What we built
Rebuilt every SMS-touching workflow to route via a ClickSend integration, using the same trigger logic and merge fields as the native provider. Zero change to the operator UI.
Sender ID configured with a dedicated NZ virtual number so replies flow back into a Conversation record in the CRM.
Post-appointment review flow tuned for local dental etiquette (delayed 24 hours, warmer copy, single link).
Compliance layer: opt-in language on booking forms compliant with the Unsolicited Electronic Messages Act 2007.
Outcome
Reviews jumped to ~20/month per location within 60 days. All three practices sit above 4.9★. New-patient enquiries from Google Business Profile up ~62/month across the group.
Services we deployed
Reviews on Autopilot
1 – 2 weeks setup, then ongoing
Local SEO & Google Visibility
First results 60 – 90 days; compounds monthly
Never-Miss-a-Lead System
1 – 3 weeks
Build duration: 2-week migration
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